New: FlutterbyBuzz, the biweekly LinkedIn newsletter read by 2,339 professionals
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You're good at what you do. Your LinkedIn should say so.
You've spent years, maybe decades, building a reputation offline. Flutterby Media makes that credibility visible on LinkedIn, so the right people find you, understand your value and remember you when the opportunity comes up.
Top 1%
on LinkedIn's Social Selling Index. Clients reach the top 7% and top 1% with the same system.
15 yrs
helping professionals on LinkedIn since 2011
18.7K
LinkedIn followers
2,339
FlutterbyBuzz subscribers
Top 1%
Social Selling Index
The real problem
It's not a visibility problem. It's a positioning problem.
Most profiles look complete and still don't work. They read like a resume instead of a positioning system, so they don't show up in search and the right people never reach out.
Posting more won't fix that. Clear positioning will. When people instantly understand what you do, who you help and why it matters, everything else on LinkedIn starts working.
Fix your profile first. Everything else follows.
How it works
Three wings. One business generator.
01
Positioning
How clearly you say what you do and who you help. Headline, About, Experience, Featured and skills built as one system so LinkedIn categorizes you correctly.
02
Visibility
How and where you show up. An algorithm-informed rhythm, a simple system and a little consistency. It doesn't take hours a day.
03
Relationships
Who knows you, trusts you and stays connected. What happens in the room doesn't stay there. LinkedIn keeps it compounding.
Work with Barb
Do it yourself, do it with me, or hand it off.
DIY
Learn it
Individual and group coaching, plus hands-on workshops. You leave knowing exactly what to change and how to keep it working.
1:1 coaching · Group coaching · Profile guide
From $250 / session
Done with you
Build it together
Profile architecture, messaging and a visibility strategy we build side by side, plus a referral plan that ties your networking to LinkedIn follow-up.
Profile architecture · Positioning · Referral strategy
From $1,500
Done for you
Hand it off
Ongoing presence, LinkedIn newsletter setup and content in your voice. Fractional CMO support when you need marketing leadership, not just posts.
Content · Newsletter · Fractional CMO
From $1,200 / month
Workshops
Bring Barb to your team, chamber or campus.
Hands-on LinkedIn workshops for businesses, colleges and professional organizations. Phones out, profiles open, real changes made in the room. Available in English and Spanish.
Most recently: a three-part workshop series at the Entrepreneur Collaborative Center, sponsored by the Tampa Bay Latin Chamber of Commerce.
Request a workshop
Clients and advisory work
Meet Barb
People do business with people they know, like and trust.
I grew up in Central America and across the United States, and I've been helping professionals on LinkedIn since 2011. Before that I ran marketing, social media and PR for a practice of 30+ physicians.
You'll find me in Tampa's rooms: leading Networking@Noon WEST for the Brandon Riverview Chamber, in Leadership Brandon's Class of 2027, and hosting The Rooftop Society. If you're not in the rooms, you miss how business actually gets done.
UNC Chapel Hill · UNC Kenan-Flagler Business Essentials · English and Spanish
Connect with Barb on LinkedInFlutterbyBuzz
Stay in sight. Stay in mind.
A biweekly look at LinkedIn visibility and strategy as an ecosystem, not just a platform. No fluff, no hacks. Join 2,339 professionals.
23 minutes. Your profile. A clear plan.
Over coffee in Tampa or over Zoom. Bring your LinkedIn, leave knowing what to fix first.
Book your chat with Barb